How do you set yourself apart from the crowd? Why should people buy your product or do business with you? People like to work with people they know, like, and trust.
People connect with people. Real people.
How do they get to know you? When you share things about yourself with others, they feel connected to you. Sharing yourself allows people to find things in common with you, which helps them feel like they know you, and trust you, and in turn work with you.
Growing your personal brand
The easiest way for people to get to know, like, and trust you, is to share your story with them.
We all love to hear stories. We can connect with a person's story.
What are the themes or main stories that make up your identity? For instance, I'm a wife, a momma, a photographer, and an athlete, to name a few.
Personal Brand Photography
We live in an immense visual age. We make a decision if we like a person in a millisecond by what we see on their website and social media feeds.
Photography doesn't just tell your story, it shows it.
Your audience can see your personality and in to your life by the images you show.
Personal Brand photography is photos of you and your company, doing what you do.
You will use these images everywhere: Your website (every page), your emails (every one), your social media (every day).
Do you have enough images to post daily for a whole month?
Do you have someone to follow you around all day taking pictures of you doing your thing?
Does your audience see themselves working with you because they feel like they know you?
Personal brand photography done right will make an impactful first impression, increase your conversion rate, save you time, and help you stand out.
Personal Brand Session
Wondering where you are going to find all of this time to take all these images and post daily and tell your story?
Using a professional photographer will save you time, money, and provide you with a library of images to use on a consistent basis.
Most of my clients work with me on a recurring basis. We decide together how often that is; most find it useful to meet quarterly.
As your business grows, your visual story grows.
Also we find photographing with the season helps keep things fresh and what clients expects to see. Your audience isn't going to connect to the snow and winter images during the hot summer months.
What is a session like?
Together we decide on what stories you want to show and what they will look like. For a food blogger, that could be cooking in the kitchen. If you have children, we can include them in your narrative. We visually walk through your day and photograph to help connect your audience with you.
Then we spend a couple of hours photographing the stories we've planned. This can be in your home or office, down town or in a park, the places that show your story the best.
After the session we select the images and you will receive an unlimited commercial license to use them across all your platforms to promote your brand.
Let's do this! Get 3 months worth of social media images in one photo session so you can be fully present with your family and friends without having to worry about Instagramming all the time!