A fun day photographing Amber's personal brand session
"My whole personal brand is built around helping people take their inner magic and finding a way to express it to the world through messaging and marketing. Because helping people see their magic and value is SO important to me in everything I do- from personal relationships to working with my team in my in-house job, to working with clients one-on-one." - Amber
It was an honor to create images for Amber. She is an amazing Brand Strategist who helps her clients get clarity on their vision and in their business.
I have to say, we came into each other's lives at the right time :) I met Amber when I was looking for someone to help me with my online voice. As we chatted about my business and how I help my clients, she felt she could use imagery in her business as well.
"A magical match" as Amber says. I'm so glad we could help each other out.
Magical! It was so easy to work with you and so FUN- a word I don't use often. -Amber
First, we chatted about what stories are important to her brand. We looked over her clothing choices and talked about brand cohesion and how it relates to how we will create her portraits and brand images. We decided to photograph downtown along the canal and at LaDiff, as the vibe there reflects her brand. Then we decided on a time and day, and then we had her session.
It was so much fun! Amber admits she does not like to be photographed and while she's had a few photos she likes, she needed more to use in all areas of her business. She says, "I have a complex brand with 1:1 work, digital products, communities, and a social presence. I needed a diverse library of images for different purposes. I was filling in the gaps with stock images, but none really felt just right. And I had NO professional images of my deliverables, which was sad- because the brand books I make for people are phenomenal."
Before we worked together, Amber had a few photos she used in her business, but not enough of the right images to reflect her true brand.
Now she says, "The new images I have feel completely authentic to who I am. I love them- and I rarely say that about images of me.It's helped people make a real genuine connection to me, without having to get on a call with me first."
They get a way better sense of who I really am when working with and just building relationships with people through theses images than any I've had before. Thank you!
It has been awesome to see where Amber is using her photos! I love seeing them in her Instagram posts. She wrote an excellent resource for her clients and used them throughout it. She is using them as her profile pictures on her social platforms. And even in her newsletters. And it is wonderful to see they are making a difference and her audience is relating to her because of them. It makes me smile so big that she's finding value from the images we created together.
Everyone loves my brand images- in fact, it's really made a huge difference in how my audience perceives and connects with me.
When asked why she hired me she says, "I went in with this because I could see how invested you are with your clients and how important it is to you to give amazing experiences, while building a meaningful relationship."
That means so much to me! I love my clients! And my favorite thing about working together is that after we do so, they feel like family. And so it is with Amber as well. Love her!
As a brand specialist, I know the value in brand images that are reflective of the overall brand and person behind it.
"Like the message, it can make the difference between having sparks fly when people come into contact with you or being ignored and scrolled past. These will help me make a difference with more people who are perfect matches for me and what I offer." Amber
Thank you, Amber! It has been a delight working with you! And I couldn't have asked to work with a better Brand Strategist either.
Looking for clarity on your brand, let me know. I'll connect you with Amber so she can help you get clear on your brand. You can also follow her on IG @thebrandividual and on fb @the brandividual, Amber Brooks.